The free 7-minute audit gives you your band per pillar and a teaser of your biggest gap. The £97 Full Report turns that into a written diagnostic for every issue your answers surfaced. Six pillars, scored out of 20 each. About thirty distinct diagnoses across the business. Three to five prioritised next steps for each. Delivered the moment you pay. No card stored. No call required.
What's in the report
Four things, in order, all on one page. A scored position. A diagnosis for each specific issue your answers surfaced. Prioritised next steps. And a delivery model that means you have the report in your hands within minutes of paying.
A score and band for every pillar
Each of the six pillars is scored out of 20 and banded as Ready, Progressing, Developing, or Critical. Your overall position is reported out of 120. The bands describe how serious the gap is in that area and what the next 90 days should focus on.
A diagnosis for every issue, not just every pillar
Inside each pillar, the specific issues your answers surfaced are diagnosed one by one. Around five per pillar, roughly thirty across the business. Each one names the problem in operational terms and explains why it matters before recommending what to do.
Prioritised next steps for every diagnosis
Three to five specific actions per diagnosis, ordered. Not generic advice. Not "consider doing X." Concrete steps you could put on a list on Monday morning, in the order we would do them in if we were sitting in your business.
Written in advance so you get it in minutes, not weeks
Every permutation of answers has a pre-written diagnosis behind it, refined over hundreds of assessments. The report you receive is built for the position you score into, available the moment payment confirms. No consultant queue. No AI generated on the fly. No hallucination risk.
What it doesn't do
The £97 is a diagnostic. It is not a strategy. Specifically:
- → It is not personalised to your industry, size, or specific AI goal. Those go into the £497 Deep Dive.
- → It does not include a call with one of our consultants. That is what the Deep Dive adds.
- → It tells you where you stand and what to do next, in priority order. It does not adapt that order to your specific operating model or sequence the work against your particular budget. That is what a Deep Dive call addresses.
This is deliberate. The £97 is consistent, quality-controlled, and instant. The Deep Dive takes the same diagnostic and adds the personalisation and the 45-minute call with a consultant who walks you through it.
What you do with it
The Full Report is a leadership document, not a technical one. The language is operational. The diagnoses are written so a leadership team can read them, agree what to do, and assign owners.
In practice, the report is used four ways. Read it aloud in a leadership meeting, one pillar at a time. Forward it to the board without redrafting. Use the prioritised next steps to decide where to spend the next 90 days. Use it to decide whether the Deep Dive call would compress that prioritisation into a personalised plan, or whether the diagnostic itself is enough to act on.
The report does not assume the reader is technical. It assumes the reader is responsible. The actions are written so anyone accountable for getting AI to work in the business can act on them, with or without an engineering team behind them.
What you get for £97
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Your scores across six pillars
Each pillar scored out of 20, banded as Ready, Progressing, Developing, or Critical. Plus your overall position out of 120.
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About 30 diagnoses, written to your answers
Roughly five distinct issues per pillar, named and explained. The risks behind each weak answer, surfaced before they cost you.
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Three to five specific actions per issue
Not generic advice. Not "consider doing X." Concrete steps you could put on someone's desk on Monday morning.
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In your inbox within minutes of paying
Written in advance for every possible scoring permutation, so the diagnosis you receive is consistent, quality-controlled, and immediate. No waiting. No call. No card stored.
Substantial enough to take to a leadership meeting. Specific enough to act on this week.