AI Readiness Audit: Is Your Business Ready for AI?

A structured diagnostic of whether your business — not the AI — is ready for AI to work. It scores you across six pillars: Data, Process, People, Technology, Strategy and Governance. The output is an honest read on which of those will break first when you try to deploy AI, and what to fix before you do.

It exists because 95% of AI pilots fail to create measurable value, and the reason is almost never the technology. It's the business underneath it.

(Source: MIT Project NANDA, 2025.)

Seven minutes. Thirty questions. No card, no sign-up form to wade through, no sales call afterwards. You answer, you get a score across all six pillars, and you can stop there if that's all you need.

£97 tells you what's wrong. £497 tells you what to do about it.

The Diagnostic Report is the diagnosis — your scores, your weaknesses, your priorities, in your inbox the moment you finish. Detailed commentary on every weak spot the audit flagged, with prioritised next steps for each pillar.

The Deep Dive is the prescription — personalised to your sector and size, sequenced around what you said you wanted AI to do, with a 30 / 60 / 90-day plan, reviewed by a consultant before it's produced, and walked through with you on a 45-minute call.

Both are unlocked when you finish the free audit. You pick the depth you need.

No. The audit is productised on purpose, so you don't have to talk to anyone to get value from it. Take the free audit. Unlock the £97 if you want the full diagnosis. Unlock the £497 if you want it personalised and walked through.

There's no follow-up sequence designed to convert you into something bigger. The £497 debrief call is a working session if you want it, not a sales pitch for the next tier.

It's built for owner-CEOs and senior leaders of businesses between roughly twenty and two hundred people. The six-pillar framework holds at any scale, but the £497 personalisation is calibrated to mid-market UK businesses across professional services, retail, technology and similar sectors.

Above that size, multiple business units, multi-site operations, regulated sectors, the standard Deep Dive can still help, but most readers in that range take the bespoke tier instead.

Carl Chessum. Twenty years in marketing transformation, CRM, marketing automation and AI workflows — at PLC, VC- and PE-backed businesses including Majestic Wine, Screwfix, GoCompare and Kingfisher Group. Author of AI Readiness for Marketing Leaders.

The audit codifies the framework Carl uses to assess businesses before recommending anything. It's been productised so you can run it on yours without booking a call.

Some are. If you operate across multiple business units or sites, in a regulated sector where the standard 30 / 60 / 90-day plan won't fit cleanly, or if your scores surface enough complexity that a personalised report still won't go deep enough, there's a bespoke tier above the £497. A fully tailored report written for your specific business, with deeper consultation built in. Scoped on enquiry rather than off the shelf.

Most Deep Dive buyers don't need to go further. You'll know on the debrief call whether you do.

The audit tells you what's wrong and what to do. Plans don't deliver themselves.

For businesses that need hands rather than more thinking, our consultants run full transformation engagements, sequenced around the audit findings, delivered alongside your team, with measurable outcomes attached. Each one is scoped individually, sized and priced to the business.

Start with the audit. If you need delivery support after, that conversation begins on the £497 debrief call or by booking a separate one.